Anyways we thought it was a great idea and wished we had one in our area. Well over the last year they have popped up all around us. Seeing as I sit around the airport A LOT I needed to find something to do. For a while I was just watching movie's via Netflix's streaming service. The problem is they don't have new release movies. Solution...Red Box.

I joined the "free movie monday's" text message service. Every Monday I get one free movie. Easy. Then this month they have "March Movie Madness" and give free rentals on Wednesday too. The business model is so simple that I can only imagine the ROI is very short. I am sure they have very low overhead beyond power, internet and one employee or so to service an area.
It would be nice if they would start a Blue Box....for Blueray movies. I am sure it will take a while as Bluerays players are still a small portion of the digital movie players in the United States.
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